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Sales Clinic

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Society of Authors

Negotiation Workshop

Feedback from attendees;

Very useful, very 'meaty'.

Positive, stimulating.

Very helpful and enjoyable.

Stimulating and informative.

Very well handled, interesting, enjoyable.

Enjoyable and helpful.


Atlas Management Consulting

Atlas specialises in delivering solutions that empower individuals, teams and organisations to build sustainable and authentic leadership capability. 

“ Bryan is highly knowledgeable and fully capitalises upon his expertise in the art of sales psychology. I highly recommend Bryan's workshops and consulting services to anyone looking to grow their business.”

For more information about Atlas contact Nigel Sargent, MD on +44 (0) 20 8529 9358 or visit


Web-Epics has a wide-ranging background in corporate communications for many major global clients, with core expertise is in helping companies to define and deliver their key messages.

Martin Shepherdley, MD of Web-Epics commented;

'Bryan is a rare breed; a sales and marketing Titan.... His Sales and Marketing Healthcheck is an eye opening and grueling day that I would recommend all businesses undertake.

He has a knack of quickly honing in on the main issues, provides simple and effective advice that is quick to implement while constantly being respectful of available budgets'

If you need help and support with your sales and marketing efforts, contact Bryan.

For more information about Web-Epics contact Martin Shepherdley on 01730 891390, or visit

Recruitment Juice

Their mission is to shake up the recruitment business by providing innovative training DVDs that are versatile and easy to use, engaging and fun to watch whilst delivering real business benefits.

“We have seen our sales increase by 66% in the five months since Cognitive Sales became involved and this gives us a return on investment of at least 240% so far.”

To find out more call +44 (0) 8700 677 567

or visit

  Lou William - Business Link Adviser

Business Link

Business Link is a free business advice and support service, available online and through local advisers.

It allows business owners to interact, share knowledge and learn from each others' business experiences. All business sectors are welcome to encourage collaborative working and development of consortia.

" Bryan McCrae, the Sales Psychologist from Cognitive Sales ran recently ran a presentation and workshop for Business Link Hampshire and Isle of Wight on 'How to Maximise your Sales'.
The  material was pitched at just the right level for the audience, the delivery was perfect with lots of interactivity with the audience and everybody took away some specific action points to improve their sales.
The feedback from the attendees showed that more than 95% rated the presentation as excellent - a fantastic achievement and we are all looking forward to the next event that Bryan runs for us.


Lou Williams

Business Link Adviser

Telephone 023 9259 7181 | Mobile 07740 611286

| Website

Portsmouth Centre for Enterprise

Established in July 2000, the Portsmouth Centre for Enterprise at the University of Portsmouth aims to inspire Portsmouth students to learn and succeed in entrepreneurship through developing enterprise skills and experience. t.

Richard Sant, Enterprise Lecturer for the Centre commented;

“Bryan has been a great help to our students and entrepreneurs. We really value working with our local business sponsors and supporters, who offer us time and valuable resources”.

For more information about the Portsmouth Centre for Enterprise please contact Richard Sant;

Email: +44 (0) 23 9284 3543


This client case study gives a client perspective on a recent Sales and Marketing Health Check that they had performed to help them fast track sales growth.

What results have you achieved ?

We have already won more business as a direct result of a new advertising campaign recommended in the Action Plan on a very cost effective basis.

We’re a lot more confident and motivated because we can see patterns starting to emerge. We know what our win rate is today, so we can be more confident in planning ahead because we can tell what’s going to happen based on the current number of prospects coming through.

What Return on Investment have you achieved ?

I can definitely say that this is a high value service. I have no hesitation in saying that the Cognitive Sales Consulting Health Check was worthwhile.

Our sales are higher and our marketing spend is reduced as a direct result. In just three months we recouped the investment and estimate that we will see a return on investment of at least 300% in the first year alone.

Russell Wiltshire, Director of Vivantio



concentia consulting

"Thank you for a great workshop on Negotiation. You are able to explain issues in a very clear and pragmatic way, ways that you can get out there and save yourself money. An excellent insight into how to get a better deal for you and your business.

Thanks, much appreciated."

Mark Fineman, Director Concentia Consulting

concentia consulting delivers Learning and Development Solutions, Management Consultancy and Coaching expertise to many organisations, companies and people.



shere Solutions

"A true giver and a real professional - I saw him in action this week running a really interactive workshop on negotiation. If you've got a sales team that needs to sell or a staff that need motivation, I couldn't recommend a nicer fellow"

Tom Evans, Director shere Solutions

Our solutions empower businesses to take full advantage of new technology. We de-mystify the jargon and make things happen for our clients. Our solutions enable you to work smarter.




Wired Berkshire Logo

Wired Berkshire


"We had a serious challenge on our hands - to move from a fully government funded organisation to one which our members were happy to pay for.
Cognitive Sales Consulting  helped us tremendously in that transition by working with us to quickly define a Sales and Marketing strategy, design and execute a rapid customer survey, help define the services to be offered and
develop promotional material such as case studies  to help launch the new services.
 I am certain that  we will see a significantly more successful campaign and a higher level of member subscriptions as direct a result of Cognitive Sales Consulting's expert input and are very happy that this was a great investment for us.  "

Sarah Britten-Jones - Manager Wired Berkshire.

 Wired Berkshire is the premier network for sourcing suppliers of new media and information communication technology services across Berkshire.

It  aims to support these suppliers and enable them to gain more business by facilitating interworking, bringing organisations together to collaborate,
share services and best practice and collectively bear the cost of learning and business development. Wired Berkshire Cluster members bring local economic growth by stimulating e-enabled services in all businesses.




The Sixth Form College Farnborough

Following a guest speaker appearance on the marketing module of the A level Business Studies course, Anja Harwood, Senior Tutor remarked;

"Thank you so much for taking the time to come to the college and present to our students. It was very much appreciated. It was a valuable learning experience for the students and clearly demonstrated the importance of understanding your target market segment.

In the post presentation feedback the students had clearly grasped the material. It was exactly what I had hoped for."




Comtrol Europe

“Cognitive Sales Consulting were very effective in helping us uncover and then develop some specific areas for improvement to help us increase sales more quickly. I would have no hesitation in recommending them to anyone who wants see a step change increase in sales.“

David Morris, Managing Director, Comtrol Europe

Comtrol Europe is a leading supplier of specialist communications solutions which are used across many applications and industries. In 2003 Managing Director David Morris, initiated a review of sales operations which commenced with a Sales Health-check conducted by Cognitive Sales Consulting . This analysis all key sales activities and identified several areas where improvements could be made. A series of interactive workshops and coaching sessions were conducted to develop them, including a strategic shift from a product to a solution sales approach, as well as more effective approaches to generating new business and negotiation strategies for larger deals. Comtrol is now a regular client with periodic checkpoints to ensure that everything stays on track.




"Cognitive Sales Consulting helped us analyse our current situation and then provided valuable, effective, high quality training and coaching to help us understand the new area of the market that we are targeting, as well as mapping out the steps that we now need to take to implement the plan successfully."

Rod Taylor is the European Client Services Manager for Aquitec, a leading Supply Chain Management software company.The critical issue for Aquitec was that they had started development of a significant new product capability due to a customer request but this took them into a new sector of the software market where they had little prior experience, presenting them with significant risks.
They needed to very quickly gain an understanding of this new market sector, determine the business opportunity and put together a development and marketing strategy to leverage it into increased sales whilst minimising costs and risk.

Cognitive Sales Consulting ran a workshop which educated and coached the management team through a review of the new market, mapping out the options to be considered before reaching a decision on the way forward, resulting in a clear development and marketing plan.

Rod commented that "we have been provided with some very knowledgeable training and coaching that will help us drive the company forward much more effectively in this market"



Tibco UK

" Very few people in sales can demonstrate a consistently successful track record and fewer still one that spans across many vertical industries, whilst selling both products and services.

Bryan is one of these rare people and this is a direct result of his ability to quickly analyse both the business and sales dynamics of a situation, focus on the critical factors, then formulate and professionally drive a plan to achieve the desired results. I would also add that his proposal writing skills are exemplary.

At TIBCO he demonstrated this with significant business generated in finance, manufacturing, travel and Government, which was particularly impressive as all of these were new verticals for TIBCO UK.

When combined with his extensive Sales Management experience in building and developing sales teams, this equips Bryan with a unique blend of skills which can be quickly deployed to great effect in any sales organisation to help it rapidly maximise business."

Alun Baker, MD TIBCO UK Ltd


We work with businesses in Hampshire, Berkshire, Surrey, Oxfordshire and London, including Basingstoke, Reading, Newbury, Guildford, Alton, Farnham,Bracknell, Camberley,Banbury, Oxford, Portsmouth, Southampton, Woking, Swindon