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News & Events

See the archive of 'COGS' the newsletter packed full of hints and tips to help you sell more.

Thames Valley

Innovation and Growth Team

Sales Motivation Workshop 5th July 2011

Motivation underpins all employee performance and within sales roles and activities, it is the primary factor in long term success.

The most effective way to do this is to learn to actively manage one's thoughts and feelings and in this workshop Sales Psychologist Bryan McCrae will show you how you can learn to do this your-self.

B2B Southampton Expo 30th June 2011

Bryan McCrae launched Sales-Motivations which helps you to be more successful in sales, by building your sales motivation and resilience using a powerful and sophisticated computerised psychological behavioural learning system.

Take the free trial of Sales-Motivations


Society of Authors

Bryan McCrae of Cognitive Sales is running a Negotiation skills workshop on 14 May 2011.

The Society has more than 8,900 members writing in all areas of the profession. Whatever your specialisation, you are eligible to join as soon as you have been offered a contract from a publisher, broadcaster or agent.

Association of Business Psychologists

Annual Conference 5th -7th May 2011

Bryan McCrae of Cognitive Sales is presenting a session on Friday 6th May on;

How can you improve the sales
and marketing of your Business
Psychology business?

Visit the conference web site and

Contact me for a special offer to attend the

conference and get free membership !

1st International Congress of Coaching Psychology, 14th - 15th December 2010

Bryan McCrae of Cognitive Sales is presenting a session on;


How can you improve the sales
and marketing of your Business
Psychology business?

Visit the conference web site

Sales Master Class - the Top Ten Challenges
08 Sep 2010 Maidstone, 23rd Sep Southampton

Bryan McCrae, Sales Psychologist from Cognitive Sales will be running this interactive workshop which will arm you with a proven range of solutions to the challenges.

Click here for more details and to book places

Business Success Seminar

Institute of Sales and Marketing Management

20th September 2010

Cognitive Sales are exhibiting at this prestigious event, being held at

The Madejski Stadium Hotel, Madejski Stadium, J11/M4, Millennium Madejski, Reading, Berkshire RG2 0FL

Click here for to book places

Make Marketing work for you

May and June 2010

A series of events throughout May and June 2010 with marketing forums hosted by experts in each field.

Several hundred people attended these forums to learn how to boost their sales and marketing results.

'The Pricing for Profit' forum at several of these events was hosted by Bryan McCrae of Cognitive Sales.


The Psychology of Sales, 9th June 2010

The Ark Conference Centre , Basingstoke, Hampshire, UK

Sales Psychologist Bryan McCrae is presenting and he will show you how to get inside the mind of potential customers and maximise your sales and profits.

For details please visit



BBC1 Politics show

Sales Psychologist Bryan McCrae, from Cognitive Sales was approached by the BBC and asked to coach BBC reporter Danielle Glavin. They were interested in using sales psychology techniques, to help her in a quest to become a successful parliamentary candidate, looking in particular at doorstep canvassing.

This was for the edition of the BBC1 program 'The Politics Show' on Sunday 28th March 2010 at 12.00am, which you can watch on the BBC iPlayer.


Wessex Branch

Thames Valley Hub


Computer based

coaching to improve sales performance.


19th November 2009, 6.30-9 pm, Reading, UK

Sales Psychologist Bryan McCrae, from Cognitive Sales will discuss and demonstrate a new psychological approach to learning and development in business using computer based psychological coaching to improve motivation and resilience in sales people to enhance business performance.

Location - Main Conference Room, RISC, 35-39 London Street, Reading RG1 4PS

Further details at Computer Based Coaching.doc

To book a place please email Sheila Simons at